| BLOG POSTS  | Arianna Huffington: Companies and Causes: Social Media Jumpstart a Marketing Revolution
I was sitting in my hotel room the other night, savoring some Chivas. Not the actual whiskey, I'm more of an Earl Grey kinda gal. Instead, it was a commercial for Chivas that was giving me a buzz. "Millions of people, everyone out for themselves," says the voice-over, "can this really be the only way?" No, the commercial goes on, "here's to doing the right thing" and "to the true meaning of wealth." It's a striking ad -- and it's part of the most important trend in marketing: the recognition by businesses that there's much to be said for appealing to consumers' better instincts, and engaging them with something other than materialism, sex, and self-interest. Twitter's Adam Bain recently said that the three best ways to monetize a product are humor, huge deals and humanity. If focusing on humanity is now seen as not just good for humanity but also for the bottom line, that is a huge deal! |  | Andy Stern: American Idle
Our democracy is frozen, calcified like arteries beset by arteriosclerosis. Everyone acting on their own behalf, protecting their own interests, has stopped up the flow of democracy, and as a result, America is falling behind. |  | Michelle Rhee: The Evidence Is Clear: Test Scores Must Accurately Reflect Students' Learning
USA Today's reports on the reliability of student test scores unfairly leave the impression district leaders avoided an investigation into possible cheating. Further, it implies cheating was widespread. I'd like to set the record straight. |  | Martin Luther King III: What Would Dr. King Do Today?
While we can take well-earned satisfaction in how far we have come since my father's death, there is still further we can go. To me, the best way to honor his life is to continue his work. |  | Kelly Arsenault: I Am a Federal Employee
I am one of those federal workers at the lower end of the pay scale. Hopefully I can dispel some myths that the general population may be thinking about federal workers and the government shutdown. | | MOST POPULAR ON HUFFINGTONPOST.COM |
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