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 | May 18, 2011 |
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 Dear Friend, In what is nothing less than a victory for civil discourse and responsible media, Glenn Beck will soon be leaving Fox News. Don't think for a minute, however, that Beck's departure means Fox News has suddenly embraced accountability and restored credibility. A responsible journalistic organization wouldn't have needed two years, a million lost viewers, and hundreds of lost advertisers to show Beck the door -- but Fox News isn't a responsible journalistic organization. The network still specializes in misinformation and falsehoods, including their famous tagline: "fair and balanced." Fox News can't keep the lies going alone. The network relies on the support of a wide range of advertisers who, through their financial support, help Fox News maintain a full-time operation promoting deception, provoking anger, and serving as the Republican Party's mouthpiece all under the guise of news. Because this has gone far enough, we've launched a new campaign to show advertisers just what they're sponsoring when they partner with Fox News and to inform the public about which companies are supporting Fox's dishonest and divisive agenda. It's time for advertisers to decide. Will they continue to put their brand on the line by spending money to associate their products with bigotry, political attacks, and deliberate misinformation? Will they risk their reputation by helping to perpetuate Fox's toxic effect on civil discourse? Or will they act responsibly and pull their ads from the so-called news network? The hundreds of advertisers who refused to support Beck's nightly hour of hate and paranoia put much-needed pressure on Fox News to get him off the air. As the rise and fall of Glenn Beck shows, Fox News and its parent company News Corp. will only respond when their bottom line is threatened. Together, we can change the incentives for News Corp. and end the destructive effect Fox News has on our national conversation. Get involved in this important effort! Matt Butler |
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