Standing up to Fox

	May 24, 2011

Dear Friend, Fox News has shown us that there's only one way to hold them accountable -- by hitting them right at the bottom line. That's why we've launched the Drop Fox campaign. We want to change the way Fox does business -- by making it clear who's sponsoring them and what those ads dollars are supporting. Join the effort here. By sponsoring Fox News, advertisers are financially supporting a political operation that masquerades as a news network. Advertisers are also associating their brands with Fox News' reckless vitriol, race-baiting, anti-LGBT bigotry, and deliberate spreading of misinformation. The effort is fueled by a wide range of individuals and organizations united in urging accountability for Fox News. Here's what Fox advertisers are paying to put on the air: The promotion of vicious homophobia, anti-LGBT misinformation, and extreme anti-gay figures Blatant race-baiting, from Glenn Beck's 2009 pronouncement that Obama is a "racist" with a "deep seated hatred for white people" to Fox's embrace of the "birther" myth and the promotion of false, racially charged controversies like the New Black Panther story Attacks on climate science and promotion of misinformation about the environment -- including an order to staff from a "news" editor to cast doubt on scientific facts Outright promotion of Republican talking points and candidates masked as news coverage We're looking to raise $50,000 to support our efforts to research and reach out to Fox advertisers and get the word out about what their dollars pay for. DropFox.com will list Fox News' key advertisers, compile well-researched reasons to drop Fox, and coordinate efforts to urge sponsors to stop financially supporting Fox News until Fox reforms its behavior. We need your help to keep up this important effort. Will you join us with a tax-deductible contribution to support our work at Media Matters for America? Thanks as always for your support. Matt Butler President and CEO Media Matters for America

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