REASON #1: NOT ENOUGH FOCUS ON TOTAL CALORIES BURNED
REASON #2: TOO MUCH FOCUS ON WHAT TYPE OF CALORIES BURNED
(B) A 30 minute, sweat-pouring, heart-pounding, lung-burning run?
The reason people still buy it is because the "fat burning zone" myth sounds so plausible because of two little science facts:
It's not that fat oxidation doesn't matter, but what if you have a high percentage of fat oxidation but an extremely low number of calories burned?
If you really want to be in the "fat burn zone," you could sit on your couch all day long and that will keep you there quite nicely because "couch sitting" is a really low intensity ("fat-burning") activity.
HERE'S THE FAT-BURNING SOLUTION!
BUT WAIT – THERE IS MORE TO IT…
Incidentally, this is the exact reason that a few studies show that adding cardio or aerobic training to a diet "did not improve fat loss": It's not because the cardio didn't work, it was because the researchers didn't control for diet and the subjects ate more!!
It should go without saying that nutrition is the foundation on which every fat loss program is built.
Choose the combination of type, intensity, duration and frequency that suits your lifestyle and preferences the best, and WORK THE VARIABLES to get the fat loss results you want, but whichever cardio program you choose, remember that a solid fat burning nutrition program, such as Burn The Fat Feed The Muscle is necessary to help you make the most of it.