The move to online usage is part of a larger effort by the company to bring key aspects of its software portfolio – which includes audio, video and graphics applications – to bring in advertising dollars and attempt to persuade users into purchasing software upgrades. Prior to this move Adobe's business has always been based on packaged software.
A sneak peak at Adobe's photography's future: Currently the company offers four versions of its Photoshop software, beginning with the high-end CS2 package which is targeted to creative professionals all the way to the free Album Starter Edition which is used by the casual photographer. According to Adobe, the online offering will be more like the consumer products.
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